Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 A Natura Deal Is In the Works To Acquire Avon? - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

A Natura Deal Is In the Works To Acquire Avon?

Reports say the companies are discussing the details.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Several sources recently reported that Avon may be acquired by Natura Cosméticos SA. 

Natura & Co issued a public filing saying it has “engaged in discussions with Avon Products Inc. concerning a potential transaction involving both companies” and did not intend to comment further. The statement follows a report first issued by the Wall Street Journal. 

Now, Avon has issued a response — confirming that “there have been preliminary discussions with Natura & Co. regarding a potential transaction.”

Avon also stated that it won’t comment further at this time.

Natura bought the Body Shop retail chain in 2017. The Wall Street Journal first reported that the company is considering buying both Avon’s private-equity owned North American business and the London-based publicly traded company, which would join Avon — making it one company again.

Avon shares rose after the news first broke — rising 13 percent.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters